During my internship at schönereWelt! I was involved in different projects for the client mindzone. This federal charity provides different education campaings for young people mainly concerning drug consumption.
I developed one information campaign about cannabis consumption and another one about alcohol. The whole campaign uses funny images and texts – a bit cynical of course to receive enough attention through the teenagers.
Well the button certainly received attention - I was never wearing one, but when the whole campaign was published a few of them were in my wallet – and the guy I had a date with left without words, after he saw these buttons. They must have left a certain impression I guess.
Art Direction schönereWelt!